Flea: The New Faces of the 10 Beers

Gualdo Tadino non è semplicemente la sede del nostro birrificio, ma il centro del nostro Universo. Qui è cominciata la nostra avventura e sempre qui si è sviluppata e continuerà a farlo con la stessa passione e convinzione che ci hanno contraddistinto fin dall’inizio.

Everything we do is inspired by the places around us—from the ingredients to the names of our beers.
And starting today, that includes the faces representing them.
We’ve decided to change the models who lend their faces to the 10 Flea beers. And in doing so, we couldn’t help but emphasize once again the bond we share with our region. That is why the 8 female models and the male model for Federico II were chosen strictly from Umbria. Just as the barley from our land forms the basis of Flea and Ma.Ma., the people of our small but wonderful region also help shape our identity. Even the staff, whose invaluable work contributed to the creation of the new representations, is 100% Umbrian. As a testament to the accuracy of the work, the characters’ clothing reflects the 17th century and the social status of the figure portrayed.

So Anais will have an exotic charm, Federico II a regal style, Bastola the appearance of a witch, Bianca Lancia the elegance of the aristocracy, and so on.

Do you like the new designs for our characters? Let us know on our Facebook and Instagram pages .

Makeup: Ninfea Beauty & Wellness and francescaerre_mua
Hairstylist: hairstylingdafranca_
Jewelry: lupielisabetta
Costumes: gelsicostumidarte
Photography: Tatiana Minelli

We would like to thank the Municipality of Gualdo Tadino for kindly allowing us to take these photos at the beautiful Rocca Flea.