There’s something that doesn’t go unnoticed.
It’s not just a can. It’s an attitude.
OurMa.Ma Pin Up Hoppy Strong Alewon the2026 Vinitaly Design Award – Bronze, bringing to the podium not just a beer, but a clear vision of style, character, and identity.
TheMa.Ma Pin Upline draws inspiration from a powerful image: that of the icons of the 1950s.
Women who embody charm, personality, and freedom. An aesthetic that doesn’t follow trends, but transcends them.
We wanted to bring this spirit to the world of beer as well, by creating a can that would be instantly recognizable.
A design that catches the eye at first glance, but also leaves a lasting impression.
Strong on the outside, strong on the inside
Hoppy Strong Ale is exactly that.
Bold, intense, and straightforward.
A beer that doesn't seek compromise, but balance.
A blend of hoppy notes and body, of drinkability and character.
A profile that perfectly captures the essence of Ma.Ma:
is a blend of energy, personality, and style.
Choose your Ma.Ma
Hoppy Strong Ale is just one of the highlights of theMa.Ma Pin Up line.
Each one has its own style, character, and story.
My advice?
Don't stop at the first one.
